CEO is the Chief Executive Officer. The names come from ships, the trade navy. He is the first Officer and not the Captain or the Owner.
The Executive, from execute a synonym of perform or act, is responsible for the so called daily business.
Actually, in these digital times, some Corporations might not even need someone that takes daily decisions on the business, because the Captain (the board) has had a CEO introducing systems and procedures with rules and guidelines creating a solid structure.
Like Starbucks in years they won't expand, change corporate identity, adjust the product range, but go business as usual based on functional internal systems.
The CMO is in charge of marketing in important for all brand standing based companies. If you have a 10 years contract with General Motors on aluminium bolts and keep fulfilling only that contract...
For all others and given reality that man is success in the US ruled Corporation World.
Be like him
Seek one like him
#noneedtohidenomore #gangwars #WW3stayscold
Protect them OGs, they are great company in every night out drinkin.
