Basically, they try to balance sales drops by rising the profit per item. Sale less, make more money was always a blunt lie.
There is a good chance that only one main player hides behind all or almost all Street Wear Brands and is running now into the economic crisis hitting mainly western German dominated Europe.
Street Wear started as Club Wear selling E pills covered by printed overpriced T-Shirts and later turned Street Wear for a broader audience and is one quality level above H&M or Zara, but tripple the price.
Actually, someone copied home made Skater Clothes and the tiny dedicated brands that arose from them in the same time the Thrasher Magazine relabelled our Skateboard Music Videos as their own and even showed look'a'likes giving interviews.
Considing the constant shoot outs with Police Departments and FBI we had to accept what turned out to be a CIA operation just as the FBI Messiah List.
The difference to Street Fashion is that the Skateboarding Clothes were mainly retailored robust clothing intems or made from low price robust textile cloth at home by Mum or in my case by myself based on Burda Schnittmuster; After the first set modifying the cut is easy.
Poor Skater Gangs this way were wearing way better clothes than available from the Fashion and Textile Industry.
Obviously, selling those in the High School was illegal, apperantly, just as music tapes or skater tapes being declared a part of weed dealing and the shoot outs intensified well ignored by Corporate Media never reporting "Five FBI Officers were killed in a riot against a Seattle Skater Crew", because they always win and all other is crazy.
The main industry has different problems and those now strike. All Street Wear brands like Peso or Supreme sell to those now loosing their jobs, while we never get one anyway, or those now in serious fear of loosing their job, while we await the next wave of policing attacks for what ever.
Maybe, you try to kill each other for a change? Them rich boys are easier...if you you know what I mean, Coppa?
#skaterboySoA
#cyberpunkcoltoure