The initial design purpose of a Ferrari. Countryside roads. Like a Caterham, just dry and warm in normal clothes.
What Ferrari should do for Brand Image reasons? Scrap the 4-door, but call Fiat to deliver hatch back chassis to fit their smallest in physical size engine where the rear seats were supposed to be and sell that as cheap as possible with a horse on so we all can proudly say "He made it" when a Big One drives by instead of "What's he smoking?"